Barnes & Noble Data Storytelling Campaign

Overview of Project Deliverables

The goal of this project was to choose a company, in our case, it was Barnes & Noble, conduct research and then provide and present our recommendations to the class.

What we did:

  • Created and executed survey (214 responses)
  • Conducted three focus groups (30 people in total)
  • Developed insights and recommendations
  • Wrote a paper and presented the findings