My comprehensive exam surrounds the launch of Electronic Arts’ first-ever VR headset. This page allows you to explore the multitudes of content I have created for this public relations and advertising campaign.
So, immerse yourself and break into the next dimension with Electronic Arts.
News Release
Read about the anticipated launch of Electronic Arts’ debut VR headset, the Edge VR Series 1.
Infographic
Learn more about Electronic Arts as a company and its achievements.
Brand Storytelling
Explore a variety of OOH and Instagram advertisements and a virtual reality introductory blog post that promotes the anticipated launch of the Edge VR Series 1 VR headset.
SWOT Analysis
Get a company overview of Electronic Arts’ strengths, weaknesses, opportunities and threats.
Creative Brief
Brief yourself on the goals, target audience, advertisement placements and why this campaign is necessary.