Multimedia Midterm

Target x Christmas:
Creating Magic

For this project, I was tasked with creating a series of original visual and written assets for Target. The goal of the campaign was to promote the spirit of Christmas and convince people that Target values friendship and connection during the holidays. This campaign emphasizes that friendship is what makes Christmas so exciting and memorable; it’s why people feel the magic around that time of the year. The ultimate goal is to build a sense of connection between Target and its consumers in hopes they will choose Target over any other store. I created a blog post, a bus shelter and billboard advertisement and a variety of Instagram posts that surround the theme of friendship, celebration and togetherness.

Small Space, Big Impact: Target’s Christmas DΓ©cor Tips and Tricks

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✨🎁 Creating cherished memories with friends at the heart of it all. πŸŽ„β€οΈ

#FestiveFriends #HolidayMagic #TargetMoments
πŸŽ…πŸ€Ά Making merry memories with the best crew! πŸŽ„πŸ₯‚

#FriendsAndFestivities #CheersToFriendship #HolidayMagic
β€οΈπŸŽ„ Friends make the season bright! Join us for some festive fun at Target. πŸŽ…πŸŽ‰

#HolidayGatherings #FriendsAndCheer #TargetChristmas
🎁✨ Friends and Christmas, the perfect blend of joy! 🌟❀️

#FestiveFriends #HolidayCelebration #TargetMoments
πŸŒŸπŸŽ‰ β€˜Tis the season for laughter, love and friends! πŸŽ„β€οΈ

#FestiveFriendship #HolidayJoy #TogetherAtTarget