Target x Christmas:
Creating Magic

For this project, I was tasked with creating a series of original visual and written assets for Target. The goal of the campaign was to promote the spirit of Christmas and convince people that Target values friendship and connection during the holidays. This campaign emphasizes that friendship is what makes Christmas so exciting and memorable; it’s why people feel the magic around that time of the year. The ultimate goal is to build a sense of connection between Target and its consumers in hopes they will choose Target over any other store. I created a blog post, a bus shelter and billboard advertisement and a variety of Instagram posts that surround the theme of friendship, celebration and togetherness.