Multi-Media Midterm

Dua Lipa x Urban Decay Cosmetics Campaign:
‘Color Me Summer’

For this project, I was tasked with creating a series of visual and written assets for Urban Decay Cosmetics. The goal of the campaign was to promote its products for the summer. I created the campaign ‘Color me Summer’ that emphasizes its collaboration with Dua Lipa, a well-known artist who often wears colorful and bold makeup looks. Overall, I created a blog post, a bus shelter and billboard advertisement and four Instagram posts that surround the theme of summer, color, fun and Dua Lipa.

Instagram Posts

Manifest summer with the colour yellow alongside @dualipa β˜€οΈ

In honor of the upcoming summer season, we collaborated with @dualipa to help people find their summer color πŸ’›β­οΈ

Keep it simple for the daytime… by being bold, blue and cool πŸ’™πŸ¦‹

So, let’s manifest beach weather by blending our blue hues 🌊🐬

Yes, I lift…the brush to my eyelids, so get glam with the color green 🌿

Find out if green is your summer color with our wide range of eyeshadows πŸ’š

Shiny, Shimmery and Sparkly are @dualipa three favorite colors ✨

Recreate this look using our eyeshadow palettes and sticks to find out if purple is your summer color πŸ’œπŸ¦„

Billboard Advertisement

Bus Shelter Advertisement

Blog Post

4 Ways To Slay
Colorful Eyeshadow